Welcome as a new employee to the VE Marketing Department.  As in every employment position you are hired into you must go through professional employee training. The topics listed below will be the focus of your employee training. Your supervisor (CEO, CFO, CTO, CMO) will be responsible for providing your department with employee training sessions that will take place every friday of the week.

Marketing/Public Relations

1. Basic Marketing Concepts (4 P’s)

• 1.1 What is Marketing? MarketingCh1-1
• 1.3 Understanding the Marketing ConceptsMarketingCh1-3
• 4.2 Planning a Marketing StrategyMarketingCh4-2

2. Marketing Research (Methods and Techniques)

• 5.1 Understanding Need for Market InformationMarketingCh5-1
• 5.3 Using Marketing ResearchMarketingCh5-3
• 5.4 Collecting Primary DataMarketingCh5-4

3. Analyzing Market (Indicators (Demographics/Psychographics)

• 6.1 Understanding Consumer BehaviorMarketingCh6-1
• 6.2 What Motivates Buyers?MarketingCh6-2
• 6.3 Types of Decision-MakingMarketingCh6-3
• 7.1 Targeting Marketing SegmentsMarketingCh7-1

4. Designing a Marketing Campaign

Parts of a Marketing Plan

• 9.1 Marketing StrategyMarketingCh9-1
• 9.4 Planning for Marketing (What is a Marketing Planning?)MarketingCh9-4
• 9.5 Developing a Marketing PlanMarketingCh9-5

5. Marketing Promotions

• 15.1 Promotion as a Form of CommunicationMarketingCh15-1
• 15.2 Types of PromotionMarketingCh15-2
• 15.3 Mixing the Promotional PlanMarketingCh15-3
• 16.1 What is advertising?MarketingCh16-1
• 16.2 Developing an advertising planMarketingCh16-2

6.  Careers in Marketing

• 23.2 Job Levels in MarketingMarketingCh23-2
• 23.3 Marketing Education and Career PathsMarketingCh23-3